Work — Ruben Rocha Visuals

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The cool part about doing photography is that I get to meet a lot of interesting human beings like these two and I love that.

In Downtown Fresno, Ca around spring/summer time. When its nice enough to go out in a tank top, a nice pair of shorts and some sandals or some stylish sneakers. Natives and non-natives gather together and walk around Fulton St. enjoying the sounds of Dj’s playing dope melodic sounds to dance or vibe to and visual stimulation of many art forms.

Whether it being canvases in different mediums, sculptures or photo galleries and also artwork being hosted by small business owners to draw new faces to there business and also an opportunity for artist/photographers to sell some work of there own during this event. There are boutique shops, thrift stores (Thrift Demon) and little hole in the wall restaurants. Street vendors also come out and settle in there spots along the busy sidewalks of Fulton St. While all those who walk up and down Fulton St. with a worked up appetite end up following their noses to the aromas of food trucks luring these hungry outgoing souls. Food trucks (Dab Tacos, La Jacka Mobile) vary from Mexican; American; Indian; Japanese and Vegan trucks.

Art Hop happens every 1st Thursday of the month. As far as I know Art Hop has started way back in the early or maybe even in the mid 2000’s (That’s around the time I ended up going). Art Hop has grown and continues to get bigger and more attention throughout the years. It use to just be two spots that I remember. It was Broadway Studios, the Art House and Arte America (Never went there till like 2010). A couple years back I decided while at Art Hop that I would capture one hundred strangers that are out n about. My process of choosing who I was going to capture was based on features and style. I tried my best to not stick to a certain body type or look. I was looking for a variety to add to this project. So here it is a few years later. Hey, its never to late right?! Haha

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